Giveaway for the campaign "0.0 for friends"
This giveaway was designed for the campaign "0.0 for Friends". The fortune cookie contains a winning code to be used by visitors of discos to participate in a raffle. Moreover, the fortune cookie is combined with a mini folder providing information on the project and the raffle.
Facts
Media:
Fortune cookie with folder and raffle code
Released:
2007
Client:
bmvit – Austrian Ministry for Transport, Innovation and Technology, in cooperation with the Federal States of Styria and Lower Austria
Distribution area:
Styria and Lower Austria
Edition:
10.000 pieces
Target group:
Young car drivers
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Part of...
A variation of the Designated Driver Campaign of the European Union. The young target group should be encouraged to drive home sober after the…>> more
