Give away for the camapign 'Close-To'
The small compact folding card was distributed among young people to obtain accident drivers that would act as peer mentors for the project "Close To". For this international project, the Z-Cards wereproduced in a total of 8 languages.
Media: Z-CARD, 85 x 55 mm
Client: European Commission
Distribution area: Europe
Edition: 16.000 pieces in 8 languages
Target group: Young accident drivers
- Idea & Conceptual Design
- Editorial support
- Graphic design
- Corporate identity
CLOSE TO was developed as a teaching module for theoretical instruction at driving schools and other educational institutions. The key element is…>> more